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Capture NetSuite Abandoned Cart data to your Marketing Automation solution

To capture your NetSuite abandoned cart data try using a Customer Saved Search in your integration.

There are a few ways to accomplish this setup so we will explore a few scenarios.

Scenario 1:

Check out this great flow for your shopping cart abandonment workaround using Drip (works also for Constant Contact, Act-On, Mailchimp, Klaviyo, and other solutions which use the list marketing automation solution series).

Here's a Drip example:

  1. Create a workflow inside of Drip for those who flow over in the integration.
  2. Create a NetSuite Customer Saved Search who has left items in their cart (with a sub-total greater than zero) inside of NetSuite.
  3. Place Saved Search into Step 1 of your integration
  4. Sync those customers' email addresses to a Tag inside of Drip which will be triggering the first "Come Back" series for the product they left in the Shopping cart.

Drip and Magento Integration Screenshot

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For Abandoned Cart syncing best practice is to create a separate Set Up just for this flow.

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Scenario 2:

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Check out this great flow for your shopping cart abandonment workaround using Mailchimp (works also for Constant Contact, Act-On, Drip, Klaviyo, and other solutions which use the list marketing automation solution series). 

Here's a Mailchimp example:

  1. Create an automated series inside of Mailchimp.
  2. Create a NetSuite Customer Saved Search who has left items in their cart (with a sub-total greater than zero) inside of NetSuite.
  3. Place Saved Search into Step 1 of your integration
  4. Sync those customers' email addresses to an Audience inside of Mailchimp which will be triggering the first newsletter (by using a "when a subscriber joins this list" automation.

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The best practice here for the above scenario is to also use a field (Customer Ordered) on the Customer Record to capture the fact that they have an order.  You can source this from the Order Object.

When this field changes from "False" to "True" then it can change the ending Automation Trigger in Mailchimp you've set up to stop the series.

As a best practice, be sure the Set Up is syncing to the Audience in Mailchimp where the automation is set as Saved Searches sync to Groups then also places the member into an Audience which is the Mailchimp Main Audience named in Step 2 of the Set Up.

For Abandoned Cart syncing best practice is to create a separate Set Up just for this flow.

Scenario 3:

The Audience in Mailchimp could be called Abandoned Cart and then the new record that lands in the Audience can have automation on it as automation in Mailchimp only fires on Audience, not Groups.

Here's an example:

As for the NetSuite Customer Saved Search just create a Customer Search and then create a filter in the Saved Search:

Shopping Cart: Date the last item added (X days or greater)
Shopping Cart: Subtotal (greater than 0.00)

So the idea is that all abandoned carts from clients signed in will get added to the "abandoned cart" search after 2 days. When the list syncs again, they will get added to the Mailchimp Tag "Abandoned Cart", which should immediately trigger an email to be sent reminding them to finish the purchase.

Watch a quick video on setup.

Note: -- Unfortunately, it is still not possible to retrieve additional search fields using the most current API version of NetSuite.  When they allow it we will support these fields below:

Another important Note: -- If you're creating a Shopping Cart Saved Search and set that up into a Customer type one in Step 1 of the Set Up, SyncApps will not retrieve that and will error out. So again, please use Transaction Saved Search when syncing Abandoned cart records.

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