I want to map the Member Rating field from MailChimp to Salesforce, I think they call it Contact Rating now, but I am not sure what field type to create in Salesforce to house the data. Is it a text field? Number field? Image field?
Thanks and you can map to a Text field works fine as the Contact Rating (Member Rating) is a negative number to positive number based on Stars given.
Here's an overview of what the star ratings mean.
|Star Rating||Engagement Score||Contact Activity|
|-5 to -1||This recipient has either unsubscribed and resubscribed, or soft bounced in the past.|
|0||No engagement. This recipient is most likely a new contact, or a previously engaged contact who's gone dormant.|
|1||Low engagement. This recipient opens or clicks your campaigns but is either not consistently engaged or hasn't been on your list long enough to have earned a higher rating.|
|2 to 5||Moderate engagement. This recipient often opens or clicks your campaigns when you send.|
|6 to 10||High engagement. This recipient opens or clicks your campaigns very consistently.|