How to see your Marketing Automation Solution metrics in NetSuite

If Sync Email Marketing response is enabled in a NetSuite SyncApps for your Email Marketing App, a custom record with name "Your Email Marketing App Email History" or "Your Email Marketing App Emails - Cust" is created by SyncApps.

Email Marketing Data will sync to any NetSuite Contact or Customer Record Custom Subtab if selecting in Records to Sync, "All Contacts", yet if using Saved Searches please first create a Contact or Customer Saved Search configured in your Sync Profile as it is needed to place NetSuite Contact or Customer custom records housing your Marketing Metrics on the subtab.

*Please note if selecting Record Type to Sync, "All Contacts", and need Marketing Metrics back to NetSuite also please select "Create a Contact" for New Subscriber Object Type to have SyncApps automatically sync the metrics back to the Contacts.


If this option for "Sync Email Marketing Data" is checked in Step 1, Email Marketing data (opens, clicks and URLs click or links clicked metrics) will be synced to a custom record in NetSuite.

The clicked URLs should be visible in Email Events field as shown below on the Contact custom subtab:
save image

The custom record will be created automatically by SyncApps and capture data from the date of creation and on a rolling 30 days basis after a campaign is initiated.

Email Marketing Campaign metrics land on the custom subtab on the NetSuite Customer/Contact record. The NetSuite custom subtab name can be changed to meet your needs in NetSuite.


The records will be displayed under a NetSuite 

The records will be displayed under a NetSuite Custom subtab and the below case shows Constant Contact to NetSuite.

To change subtab name to say, Eblast History is easy.


1. Go to Setup > Customization > Subtabs > Click Entity tab.
2. Add a new tab with the name "Eblast History". Click Save.
3. Go to Setup > Customization > Record Types, Click "Your Email Marketing App" Email History.
4. Click Fields > Contact. Update parent subtab to "Eblast History". Click Save.

NetSuite Answers site 

This will track your Eblast History on your Contact, Customer or Lead records in NetSuite so Salespeople can easily see what marketing touches the customer is interested in before picking up the phone.



An example of Subtab Renaming in NetSuite:


Custom Record created by SyncApps for each Email sent by your Email Marketing App (e.g. Constant Contact)



Email Campaign Results portal for "Bay Area Subscribers" email sent on NetSuite Dashboard (CRM of choice/used also synced to records via SyncApps):



If SyncApps logs display campaigns are synced but no email history records created in NetSuite please do the following steps:

  • Open menu Setup > Integration > Web Service Process Status
  • Download recent request and response file. See the following screenshot:

save image 

Send both the request and response files (the latest one) to our 24/7 team along with your Sync Profile ID or URL.


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