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Setting Up A One-Way Integration From Mailchimp To Salesforce


Integration from Mailchimp to Salesforce is super simple so see the easy steps below for success!


  • Sync all the needed CRM data first to Mailchimp using SyncApps or Mailchimp CSV uploads.
  • After the initial sync, proceed to Step 1 of the Set Up and select the feature called "Don't want to sync Contact, Leads, or Accounts to your Mailchimp Audience?".
  • Hit Save then Reset Sync Process and resync.

CRM is considered the master data in most instances so it is always the winner in integration with your Email Marketing Provider, meaning CRM data is never overwritten. You can, however, update CRM or eCommerce records from Mailchimp using our Update Profile "Need to update Salesforce when subscribers update their Profiles in Mailchimp?" feature found in Step 2 of your integration.

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