What's the best approach syncing Salesforce.com with MailChimp?

Subscriber:

Cloud you please also advise us on what would be the best approach to use with Cazoomi SyncApps on the following two Use Cases for Salesforce?

1. On-going marketing campaign for newsletters in Salesforce. We will add new members to this campaign in Salesforce as needed. This campaign will  have sync profile in Cazoomi and maling list in SurveyMonkey. I believe this usage scenarios is quite standard and we don't see any problems.

The only questions would be: 

Do we need to have two separate profiles for Salesforce leads & contacts within Cazoomi or can we put both in one profile?

2. The second use case is less clear (how to support it with Cazoomi)

We will create ad-hoc marketing campaigns in Salesforce, each time with specific set of contacts & leads. Then we would like to send mass mail to these contacts & leads via MailChimp.

Questions: 

Do we have to create new profile each time we create new marketing campaign?

We wouldn't like for marketing people to have access to Cazoomi dashboard but we don't see how this would be possible if they have to create profiles or add new campaigns to existing profiles.

Is it possible to use "Groups" feature within MailChimp (so that synced contacts fall into specific group) or is the only way to sync directly to a MailChimp list?

 

Cazoomi:

1. You will need to create separate Sync Profiles for leads and contacts for your first use case.

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2. There is already a feature to sync marketing lists from Salesforce to MailChimp.

  • Each marketing list will be synced to MailChimp Groups that can be used to segment your MailChimp campaign. 

There are two options for marketing list sync using SyncApps:

  • Use Salesforce campaign as marketing list. You need to create a campaign in Salesforce that will serve as a marketing list then select the campaigns to be synced in the configuration. If no campaign is selected then all active campaigns will be synced. 
  • Use Cazoomi Marketing List Package. Install Cazoomi Marketing List package | Takes 10-20 minutes for Salesforce.com setup
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