I have a multi-select field in CRM called "Industry." I want to map this to Mailchimp.
I understand that the Mailchimp Audience cannot have a multi-select field. I read this post, which addresses the issue:
The answer says to "note in Mailchimp you will need to map each value to the CRM value of the pick-list since Mailchimp does not have this multi-select concept." I do not understand what the process is.
In CRM, the field "Industry" has values such as "Automotive," "Consumer," etc. How would I map each value to Mailchimp? I can only see how to map one-to-one.
Cazoomi: Yes, correct as Mailchimp does not support multi-select so you can map the Industry fields to Mailchimp text fields.
Typical Use Case:
My ultimate goal is just to allow my customers some subscription preferences like "appointment reminders," "closures and critical alerts," "General announcements," "Discounts and Promotions." This seems like something everyone needs and has for that matter.
More on Mailchimp Audience forms here...