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Constant Contact and Salesforce Integration in 12 Easy Steps using Salesforce Campaigns

Thanks for stopping by to check out our article in which we will be tackling how to integrate Constant Contact and Salesforce bidirectionally. For this setup, allocate about 15-20 minutes.

All your business data will be synced, without the hours of data entry or tracking down your colleagues. See how to connect Constant Contact for Salesforce simply and intuitively today.

Please Note: Salesforce SyncApps only works with Developer, Professional, Enterprise, and Unlimited Editions. For Professional Edition, you may need to request API access from your Salesforce sales representative. *Lightning Developer, Lightning Professional, Lightning Enterprise, and Lightning Unlimited are supported.

Before setting up the Sync Profile in SyncApps, you can also start with this process where you'll create a Salesforce Campaign for testing or live then place at least a few Contacts or Leads in it with the email address using the native email address field or if using the Preferred email field.

Why is it best practice to use Salesforce Campaign especially when doing a test or managing lists in Constant Contact?

  • Using Salesforce Campaign will only limit the number of Contact or Leads that will be synced over to Constant Contact, especially when doing testings and use-cases.
  • Each of the selected Salesforce Campaign in Step 1 of the Sync Profile will be created as an email list in Constant Contact so that you can send a test email blast (Constant Contact Campaign) to it.
  • List segmentation in Constant Contact for better-targeted email blasts.

Step 1: Create a Salesforce Campaign

A Salesforce Campaign is an outbound marketing project that you want to plan, manage, and track within Salesforce.

It can be a direct mail program, seminar, print advertisement, email, or other types of marketing initiatives. For easy analysis, you can organize campaigns of related marketing tactics for your business’ ROI.

In some built-in Salesforce software like Apto and Ascendix, they do not have a Campaign Object available so use the Filtering and Segmentation in Step 5 (Sync Profile in SyncApps) for list segmentation in Constant Contact:

1.1 App Launcher & Marketing App

First, open your Salesforce “App Launcher” and simply select the “Marketing” App.

1.2 Campaigns

Under the “Campaigns” tab, tap on “New” and fill in the Campaign Information. Then “Save”.

Note that you should check the “Active” checkbox since SyncApps only displays and syncs those active campaigns.

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1.3 Creating New (Contact/Lead)

In creating New “Contact”/”Lead”, simply tap on “Contact” or “Lead” tab, tap on “New”, fill in the details, and “Save”.

Figure 1 (Lead)

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Figure 2 (Contact)

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1.4 Campaign Members

Now that you have set up your Campaign and added some new Contacts or Leads into your Salesforce Account, it is time to Add Campaign Members to your Specific Campaign.

Simply tap on the “Campaign” tab, select your specific Campaign, and below, you get to choose between “Add Contacts" or “Add Leads” and select/search those Contacts you wish to add as Campaign Members. Tap “Next” and then tap “Submit”

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Figure 1 (Lead) 

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Figure 2 (Contact)

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Step 2: Create a Sync Profile

A Sync Profile refers to the setup of 2 available software applications where one application is synced to another application. This includes all the settings for both applications, including connection configuration, Sync Add-On selections, Field Mapping, and Sync Scheduling. In this case, we are setting up an integration for Salesforce and Constant Contact, our two software.

1.1 Step 1

In “Step 1” of your Sync Profile, you have to input your Salesforce credentials first. Connect your Salesforce account by tapping the "Authorize Salesforce Account" button.

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1.2 Object Type to Sync

Next is to select “Object Type to Sync”. SyncApps only integrates 1 Object Type per Sync Profile, so if you have to sync 3 Object Types, then you will need to create another Sync Profile for each of your preferred Object Types.  Object type refers to CRM and eCommerce records like Contacts, Leads, Accounts, Clients, Companies, etc.

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1.3 Select Specific Campaign and Update

If you already have a Campaign (the one you did in Step 1 of this article), you may check the checkbox for “Want to use a Campaign or Marketing List to sync Campaigns and List Members to Constant Contact? Select this feature”, select Active Campaigns to sync, and then tap “Update”. If you haven’t made any Campaigns yet, SyncApps will automatically sync all your “Object Type” from your Salesforce account over to your Constant Contact.

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Step 3: Edit Page Layout (Email Opt Out Field)

SyncApps automatically manages the Unsubscribes from Constant Ccontact back to Salesforce using the native email opt-out field.

SyncApps automatically maps your default fields such as Email Address, Name, Address, Account Name, and Phone. If you want to sync the custom email “Opt Out" field, be sure that the Email Opt Out field is visible on Salesforce Account. This allows unsubscribers datum from Constant Contact to be synced in Salesforce. Below is a guide for you.

1.1 Salesforce, Contacts, Setup and Edit Object

Back in your Salesforce account, simply tap on the “Contacts” tab. Next, tap on the “Setup” icon and tap “Edit Object”.

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1.2 Page Layouts and Contact Layout

On the left side panel, simply tap “Page Layouts” and then tap on “Contact Layout”.

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1.3 Fields, Email Opt Out and Save

On the “Fields” section, find “Email Opt Out” field and simply drag down below in your contact information. Once the “Email Opt Out" field is already dragged down, you may tap “Save”.

1.4 App Launcher, Marketing App, Contacts, Contact Name, and Edit

To make sure if “Email Opt Out” field is now visible, simply tap on the “App Launcher” icon and select “Marketing” as your app. Next, tap “Contacts”, select one “Contact Name” and tap “Edit” just to view/confirm that “Email Opt Out” is now visible.

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Step 4: Main List (How to Manually Create Main List)

The Main List is where you can find your Salesforce records in Constant Contact. SyncApps can create the list automatically for you, or you can do it manually. This list is needed to keep all Contacts in Constant Contact in sync no matter which List they are a part of when using SyncApps integrations.

1.1 Constant Contact, Contact, Email List, and Add Main List

First, you will need to log in your credentials into your “Constant Contact” account. Next, simply tap the “Contacts” tab and on the upper left side panel, tap the “Lists”, tap the "Create List" button to add your new “Main List”.

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1.2 SyncApps, Step 2, Constant Contact, Main List, Next

Back to your “SyncApps” account, in “Step 2” of your Sync Profile which is the “Constant Contact” tab, head over to “Main List” and key in the “Main List” you created over in your “Constant Contact” account. Then, simply tap “Next” till “Step 6”.

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Step 5: Sync Now

“Sync Now” button allows SyncApps to integrate your customized integration. Please note that if you’re currently/manually editing your Sync Profile, you will have to click the “Reset Sync Process” button before you click the “Sync Now” button. This is so SyncApps will be able to save your customization, and deliver integration according to your preferred customization.

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Step 6: See Constant Contact List

This step is just to check your Constant Contact List if the “Campaign”, which you created in Salesforce, and the “Main List” name you’ve input in step 2 of your Sync Profile or created manually in your Constant Contact account is synced or visible over in your Constant Contact account Email List. Contacts tab > Lists > look for the Salesforce Campaign that is now created as an email list in Constant Contact and the specified Main List.

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Step 7: Create an Email Campaign in Constant Contact

This step is where you create an Email Campaign and send emails on the List which you have just synced. This step will show you how the Campaign Responses or marketing metrics flow back from Constant Contact to Salesforce.

1.1 Constant Contact, Campaigns, Create, Email

In your Constant Contact, head over to the “Campaigns” tab, tap “Create” and tap “Email” to create a new Email Campaign.

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1.2 Newsletter Email, Campaign Name, Select Recipients, Schedule/Send Now

Tap on “Newsletter Email” as your Email template, input “Campaign Name”, and then tap on “Continue”. You will now have to “Select Recipients” either from your Email Lists or Segments and then you will get to choose on either to “Schedule/Send Now” whenever you want to send your Email Campaign.

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Step 8: Select Campaign Response Mode

Campaign Response, which is the marketing metrics from your Constant Contact Email Campaign, consists of Opens, Clicks, Bounces, Links Clicked, and more. This step is mainly to show you how to “Sync Campaign Response” from Constant Contact to Salesforce.

1.1 SyncApps, Sync Profile, Profile Name

Log back into your “SyncApps” account, tap “Sync Profile” and tap on the “Profile Name” that you’ve created. Next tap “Edit” and then “Next”.

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1.2 Step 1 (Sync from Constant Contact to Salesforce), Sync Campaign Response, Select Sync Mode, Create Salesforce Campaign, Save

In “Step 1” of your Sync Profile, under Sync from Constant Contact to Salesforce, tap on the “Want to track the Marketing Metrics such as Opens, Clicks, Bounces back to Salesforce from your Constant Contact Campaign(s)? Select this feature" checkbox, tap the arrow beside “Select Sync Mode” and then tap “Create Salesforce Campaign” to select as your Sync Mode. Then hit the Next button.

Once this shows Step 2 of the Sync Profile, on separate tab, login to Salesforce and set up the Campaign layout - Getting Started with Campaign Layout Fields in Salesforce.

Setting up the Campaign Layout + Contact/Lead Page layout in Salesforce is crucial so that the metrics will be visible in Salesforce from your Constant Contact Campaigns.

Note: Salesforce Campaigns TO Constant Contact is mainly for List Segmentation only. But Constant Contact Campaigns back to Salesforce is mainly for syncing back the Marketing Metrics such as opens, clicks, and bounces,

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1.3 Step 2, Campaign Response Sync Selection, Select Specific Campaigns To Sync

In “Step 2” of your Sync Profile, under Campaign Response Sync Selection, tap “Select Specific Campaigns To Sync” for you to choose which Campaigns you want to Sync. Next, tap on the specific “Checkbox”, tap “Update” and then tap “Save”.

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Step 9: Review Salesforce Campaign and Campaign Member (Reset and Sync Now)

This step is mainly to complete step 8 of your Integration. This step will require you to tap on the “Reset Sync Process” button after your customizations/modifications, before tapping on the “Sync Now” button. This is so SyncApps will be able to save your customization, and deliver integration according to your preferred customization.

 

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Step 10: Verify Campaign Members

This step is to verify whether the Email Campaign marketing metrics were already Synced over in your Salesforce Account. Tap on the “App Launcher”, tap “Marketing”, tap the “Campaign” tab, and then the “Campaign Name” which you’ve updated in step 2 of your Sync Profile. Once you tap on the “Campaign Members”, it should show you the marketing metrics from Constant Contact already synced in.

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Step 11: Downloading Report

This step mainly shows your Integration Reports. This is for you to see and analyze how your integration went with SyncApps. To view reports manually, just head over to SyncApps, next tap “Sync Profile”, tap your “Profile Name” and below, you’ll see “Sync History”. Tap on the “Details” of your latest modification/customization, then tap “Sync Report”. Lastly, you may tap on the “Click to Download” button.

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Step 12: 1 Sync Profile Successfully made!

Check out our subscriber's story here on how SyncApps helped them save 100s of hours per year!

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If you hit any snags during the process, our 24/7 Support team is always ready to help!

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