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How NetSuite Saved Searches can drive Marketing Automation Autoresponders

Syncing your NetSuite Saved Searches to be used for email marketing has never been easier with SyncApps!

First, see the best practice for NetSuite Saved Searches below:

NetSuite Best Practice for Saved Searches

Now, we'll create a use case where the following will be segmented into different email Lists or Audience in your Marketing Automation Software:

  1. Order status updates
  2. Shipment notification
  3. Invoices
  4. New lead welcome
  5. Repeat order prompts
  6. Product review requests

If you have various Saved Searches like Customer or Transaction Saved Searches which land in a Marketing Automation List/Audience with an Automation on it, then this will kick off the series.

Capture NetSuite Abandoned Cart data to your Marketing Automation solution

1. Order status updates - Use a Transaction Saved Search for this or map the field on the Contact record in Step 4 of the Set Up for it then upon a change in Marketing Automation, run automation if your Marketing Automation solution allows that type.

Mailchimp and Klaviyo do support this type of requirement.

2. Shipment notification - use a Transaction Saved Search for this to a specific Marketing Automation List/ Audience/ Group which when a new record lands in it, the notification setup on Marketing Automation goes out.
3. Invoices - use a Transaction Saved Search for this to a specific Marketing Automation List which when a new record lands in it, the notification setup on Marketing Automation goes out.
4. New lead welcome - This can be set on the Main List/Audience to go out to any new customers who are added to the Main List.
5. Repeat order prompts - A field on a NetSuite Contact or Customer which then you have a Saved Search setup to sync to a Marketing Automation list. Then map the fields in Step 4 of the Set Up.
6. Product review requests - use Saved Search after a sale for this type to a specific Marketing Automation List/Audience/Group which when a new record lands in it, the notification setup on Marketing Automation goes out.

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