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Eventbrite for Salesforce Setup with Features Explained

Hi there!

Are you new to SyncApps, looking for a solution to integrate Eventbrite with Salesforce?

We’re here to help! We’ve crafted this article just for subscribers like you to walk you through how SyncApps works with your Eventbrite for Salesforce integration.

Before starting, take a look at our basic integration setup, as explained here:

Check out some key documentation for Eventbrite with Salesforce integration:

Before setting up the integration, here are some important points to remember:

  • Salesforce Classic and Lightning edition are both supported. 
  • Make sure that your Salesforce account is API enabled.
  • Create a test list(s), Campaign(s) or records for testing purposes.
  • Create a test Eventbrite Contact List and Events (this test Contact List will be specified in Step 2 of the Sync Profile where you want your Salesforce records to be synced).
  • Scheduling of a Sync Profile is available on Free Trial and Paid plans (Step 5).

Let’s get started!

Setting up your Sync Profile

Setting up your Sync Profile (integration) is easy! Looking for a Quick Setup Guided Tour? Search through the YouTube playlist here.

You are now setting up the integration, so we are giving you an EXTRA 2 Weeks Free on us! Enjoy 4 Full weeks of our real-time Enterprise plan integration.

  • Unlimited Records Sync between Eventbrite and Salesforce
  • Unlimited Opt-Out Sync between Eventbrite and Salesforce
  • Unlimited Records integration between Salesforce and Eventbrite
  • Unlimited Campaigns created from Eventbrite events to Salesforce
  • Sync on Demand included for easy testing of your integration scenarios
  • Scheduling of a Sync Profile is available on Free Trial and Paid Plans (Step 6)


Logging in to your SyncApps account will land you the SyncApps Dashboard. Head to Sync Profiles and Once you’ve selected the Sync Profiles tab, tap the “Create Sync Profile” button.

Give a name for your new Sync Profile to serve as your identifier. Then in Sync Type, select Salesforce to Eventbrite.

Step 1: Salesforce

 Select the preferred Authentication Type.

If "OAuth2" is selected, just tap the connect button and enter the credentials.

If the Username and Password option is selected, enter the Salesforce credentials together with your Salesforce security token.

Salesforce Sandbox is a test account type that uses testing records so that the Sync won't affect your live or production records when you try the Sync process out. If you are testing records or requirements, and want your production records to remain unaltered, enable this option.

Select the Object Type to use. You can only use 1 Object Type per Sync Profile. For example, if you select Contact as the Object Type, then only these types of records will be synced to or from Eventbrite.

Use "Unknown" if First Name/Last Name is blank

  • By default, Salesforce requires First Name/Last Name fields for the record to be created. If your record in Eventbrite doesn't have either of these fields, then select this option; it will be created as a new record in Salesforce.

Sync Campaign Members to Eventbrite List

  • All your Salesforce Campaign Members will be created as a new record in the specified Eventbrite Contact List (see Step 2) if it does not exist at the time of sync.

Sync Eventbrite Events

  • A Salesforce Campaign will be created for each Eventbrite event within the last 90 days. When you create an Email Event in Eventbrite, the registrant, if they're not in Salesforce as a Lead or Contact, will be automatically created and the event will be listed as a Campaign in their Salesforce record.

    If you're syncing Eventbrite, please note that SyncApps will sync to Salesforce. It uses Registration Date, Registration Status, Payment Status, and Guest Count all into the "Email Events" field only if "Use Separate Custom Fields for Event Marketing Fields" isn't checked. SyncApps will automatically create the field called "Email Events", so please place this field on the Campaign History layout.

    If "Use Separate Custom Fields for Event Marketing Fields" is checked, then SyncApps will automatically create each separate field. Please place each field on the Campaign Member layout. No field mapping is needed in Step 4 unless you're mapping Order Total to a custom field on the Campaign Member layout.

    If "Allow mapping Event Registrant details to Campaign Member custom fields" is checked, you can map new custom fields to Salesforce in Step 4 for an Event created in Constant Contact.

    If you need to migrate Campaign Emails sent past a rolling 90 days, please contact us today to enable a paid migration Add-On for this requirement.

Use Separate Custom Fields for Event Marketing Fields

  • By default, all event fields (Registration Status, Payment Status, Guest Count) are synced to the "Email Events" field.

Map Event Registrant details to Campaign Member Custom Field

  • Event registrant details will be mapped to the Campaign Member Custom Fields.

Map Custom Questions

  • This option will enable your Eventbrite Custom Questions to be synced.

    Once this option is enabled, Custom Question Fields will be available for mapping in Step 4 under the Events tab.

    Don’t have any Eventbrite Custom Questions? See here on how to create yours.

    See Here

Campaign Record Type Name for Eventbrite Event 

  • Please enter an active campaign Record Type Name (not Campaign Type) to be used by SyncApps in campaign object creation.

    Record Types are supported in the Salesforce Enterprise edition only. Please note that Campaign Record Type is different from Campaign Type.

    This field is optional. If omitted, the default Record Type will be used.

After setting up in Step 1, hit the Next button.

Step 2: Eventbrite

Tap the Connect button then enter the Eventbrite credentials.

Eventbrite Contact list to sync

  • Next, specify the Eventbrite Contact List you'll be using for the specific Sync Profile. Please select from your existing Contact Lists which contacts from Salesforce will be synced.

Select Specific Events

  • Selected Events will be created into new Salesforce Campaigns.

Do not sync new Eventbrite subscribers (One-Way Sync)

  • If you don't want new records from Eventbrite to be created as new records in Salesforce, then please enable this option here.

Step 3: Field Mapping

Basic Fields Premapped

Additional field mapping is optional. Basic Contact fields like the ones listed below are already mapped for you:

  • Email Address
  • Name
  • Address
  • Company Name
  • Phone

Don't see the fields you need to map?

See Article

Need to set up Campaign or Additional Fields?

Check out Static Text Mapping. Please check your Field Mapping at the end of the field dropdown list for it, and see how it works here.

For a multi-select picklist, you should use the "Contains" operator instead of "Equal To".

Step 4: Filtering and Segmentation

This step contains one of our most powerful features that's used by most of our subscribers. If you have thousands of records in your CRM and you only want to pull out the records with specific criteria, only these records will be synced to your Eventbrite Contact List using this Step.

See here for more information on how it works.

Step 5: Sync Scheduling

Finally, the last step. Just select the time when you would like to sync your data automatically.

Tap the "Finish" button then Sync Now, and you're done.


Need some help?

Check out the options below on how you can contact our Support team and find the answers you need to help you with your SyncApps integrations.

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