Are you integrating CRM, Financials, or eCommerce software with Mailchimp, and yet some of the records from your CRM, Financials, or eCommerce database, Lists, Saved Searches, Campaigns, Marketing List, or List Views did not sync over to your Mailchimp Audience or Group?
"I am wondering why it syncs only 353 contacts but my marketing list in CRM has 384 contacts!"
Here are the typical causes:
- Archived records in Mailchimp
- Previously unsubscribed or bounced
- Invalid email address
- Contact or Lead record does not have an email address (SyncApps uses the Standard email address field not the secondary email address fields)
- Required fields are blank in CRM, Financials, or eCommerce software
- Invalid Address mapping
Archived, Previously unsubscribed or bounced records
This is one of the common cases where a record is not synced because they were Archived, unsubscribed, or bounced in Mailchimp. For Archived records, you may need to unarchive them and unsubscribe in Mailchimp:
- How to Archive/Unarchive records from my Mailchimp Audience?
- How to resubscribe records in Mailchimp?
For resubscribes, let our 24/7 Support team know so that we can enable the customization to resubscribed Mailchimp records via SyncApps once records are Unarchived.
Invalid email address, Contact or Lead record does not have an email address, required fields are blank in CRM, Financials, or eCommerce Software
By default, SyncApps will ignore those records with no email address and also, Mailchimp will reject those email addresses that will not pass their standards. If the email address is valid yet it still won't sync, you may reach out to the Mailchimp support team so that they can validate those wanted email addresses and will now be synced to Mailchimp.
For records with blank required fields, here's a good read.
Invalid Address Mapping to Mailchimp
Mailchimp is strict when it comes to mapping the Address fields, even if a single address field is not populated with a value then Mailchimp will reject that Contact/Lead to be created. How can I ensure that these records will be synced? See the article below:
Records still not syncing? No worries! Reach out to our 24/7 Support team today for further investigation.