Debating with your team which segmentation method would you like to use for your integration?
Bottom line is that if you want to recreate your CRM segmentation efforts in SyncApps, then you can use Step 5 features, yet if you want to use your Marketing Lists, Saved Searches, Campaigns, or List Views to do the heavy lifting, then select this option in Step 1.
Using CRM Campaigns or List Views will create segments under your specified Main List or Audience in your Marketing Automation software together with the Contact and Lead records in it.
In Filtering and Segmentation, which is in Step 5 of your SyncApps integration, you can set multiple specific criteria of which records to be synced and segment them by tapping the "Enable Segmentation" feature. This will look into your whole CRM database. Same as well; this will create an email list(s) or Group/Tag in your Marketing Automation software. When the Segmentation feature is disabled, all the filtered CRM records will be synced to the Main List or Audience.
Filtering and Segmentation in tandem with CRM Campaigns or List Views can also be used. But in this case, SyncApps will only grab the specific records from the selected CRM Campaigns or List Views in Step 1 of the integration or Set Up, as it's called.
If the Segmentation method is disabled, it will go to the specified Main List or Audience in Step 2 of the Set Up, but if Segmentation is enabled, it will create email lists in your specified Main List or Audience.
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