Try using a Customer Saved Search in your integration to capture your NetSuite abandoned cart data.
Check out this great flow for your shopping cart abandonment workflow for Constant Contact, Mailchimp, ActiveCampaign, Klaviyo, and other solutions supported by SyncApps.
Here's a Mailchimp example:
- Create an automated series inside Mailchimp.
- Create a NetSuite Customer Saved Search who has left items in their cart (with a sub-total greater than zero) inside of NetSuite.
- Place Saved Search into Step 1 of your integration
- Sync those customers' email addresses to an Audience inside of Mailchimp, which will trigger the first newsletter (by using a "when a subscriber joins this list" automation.
The best practice for the above scenario is to also use a field (Customer Ordered) on the Customer Record to capture the fact that they have an order. You can source this from the Order Object.
When this field changes from "False" to "True, " it can change the ending Automation Trigger in Mailchimp you've set up to stop the series.
As a best practice, be sure the Set Up is syncing to the Audience in Mailchimp where the automation is set as Saved Searches sync to Groups then also places the member into an Audience which is the Mailchimp Main Audience named in Step 2 of the Set Up.
For Abandoned Cart syncing best practice is to create a separate Set Up just for this flow.
The Audience in Mailchimp could be called Abandoned Cart, and then the new record that lands in the Audience can have automation on it as automation in Mailchimp only fires on Audience, not Groups.
Here's an example:
As for the NetSuite Customer Saved Search, just create a Customer Search and then create a filter in the Saved Search:
Shopping Cart: Date the last item added (X days or greater)
Shopping Cart: Subtotal (greater than 0.00)
So the idea is that all abandoned carts from clients signed in will get added to the "abandoned cart" search after 2 days. When the list syncs again, they will get added to the Mailchimp Tag "Abandoned Cart," which should immediately trigger an email to be sent reminding them to finish the purchase.
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