Help Center

Terminology

Let's tackle some nomenclature you might be reading while you are integrating your software using SyncApps. Nomenclature!  What! Yes, exactly, for example, “subscribers” or "People" is preferred to the original nomenclature “users” to make it more personal when trialing a software.

We’ve put together some key software terminology that can help you out as you integrate your software using SyncApps.

Below are some keywords and their meanings that SyncApps uses for you to understand better how things work.

You might find these helpful when integrating with SyncApps and if any term is a show stopper for you or your team then feel free to reach out to our 24/7 Support Team.

 

General Terminology

(Applies to all)

 

  • Add-Ons - these are paid features that are applicable mostly in FREE Plan while others are optional for paid plans.

 

  • API - in general terms, an Application Programming Interface (API) is a set of defined functions, procedures, and tools allowing the creation of software that access the data or features of computer hardware, database system, operating system, software library or web-based system.

 

  • API calls  - represent specific operations that your client applications can invoke at runtime to perform tasks, e.g., query data in your organization. Add, update, and delete data.

 

  • Basic Plan - this plan will get your business started with our easy point and press integration to save time integrating. It offers 50+ integrations, unlimited number of records, sync scheduling (12 or 24 hours), and 24/7 Support and email.

 

  • Bounced - a marketing metric used if email bounced.

 

  • Campaign Response - a way to record responses from prospects or clients in Email Marketing Campaigns. It records bounces, clicks, links clicked, and opens.

 

  • Checkbox - SyncApps Add-Ons that are applicable to selected CRM only.

 

  • Clicked -  a marketing metric used if the recipient clicked.

 

  • Cloud-Based - it is an internet-based application so you can freely access it anywhere. It is a term that refers to applications, services or resources that are hosted in true cloud infrastructure and delivered in a software-as-a-service nature made available to SyncApps users via the internet from servers of a cloud computing provider.

 

  • Consumer secret - is the client password used to validate with the authentication server, be it a Twitter, Facebook, or any other server, that authenticate the client.

 

  • Contact - one of the account object types used in SyncApps which pertains to lists of people with their corresponding contact information.

 

  • Database - is a collection of digital information organized to be easily accessed, managed, and updated by knowledgeable programmers or in an interface by the lay person.

 

  • Data Breach - is a security matter in which confidential or secure information is released intentionally or unintentionally, or accessed without authorization.

 

  • Dataloader.io - is an internet-based application which works on all major browsers. It helps in importing, exporting, and deleting records from Salesforce through automation, utilizing daily schedules.

 

  • Drag and Drop - is a functionality by which the user can select a section of text or an object and drag it to a different location or onto another virtual object and “drop” it there. It is intended for users to easily copy or move items.

 

  • Encryption - the process of converting information or data into a code, especially to prevent unauthorized access.

 

  • Enterprise Plan - This plan has every feature of our Pro Plan with added real-time integration feature in scheduling. All integrations available, unlimited number of records, unlimited account users, sync on demand, flexible sync scheduling (min, hour, day), 24/7 support and email, custom services, and scheduled phone support.

 

  • Field Mapping - allows you to send custom form fields, such as email and name as well as other standard fields that are pre-mapped, over to your integration services.

 

  • Filter and Segmentation - is a powerful tool where SyncApps users can sync their records from CRM based on the predetermined criteria and vice versa from the other software.

 

  • Firewall Whitelist - usually contains people, networks or sites that were given access to your computer or you want to access using your computer.

 

  • Free Plan - comes with an unlimited number of records, sync scheduling (Daily Interval), and 24/7 Support and email. Other features can be purchased as Add-Ons.

 

  • Full Sync - an Add-On that allows the automation of resyncing workflow around truing up Marketing Automation Lists/Tags/Groups to CRM, eCommerce, and other database software.

 

  • GDPR - General Data Protection Regulation is a ruling in EU law which involves collection and processing of personal data of all individuals within the European Union as well as in the European Economic Area. It addresses data protection, privacy, and control to EU citizens and residents over their personal information.

 

  • Hard Bounce - permanent bounces of which campaigns will not be able to reach the recipient either due to it not existing or the email is already disabled.

 

  • HTML - Hypertext Markup Language is the major markup language used to display text, images or other resources through the Web. It is a standardized system for creating web pages.

 

  • Integration - synchronization of business information, two software, through technology.

 

  • Integration platform as a service (iPaaS) - is a cloud service which connects software applications, including a combination of APIs, cloud-based applications and data sources, and on-premises systems, providing a platform that supports data and process integration projects fit for large business-to-business (B2B) enterprises.

 

  • Lead - the account object type used in SyncApps which refers to individuals who are interested in your products or services along with their contact information.

 

  • Master List - is a separate combined list of datum (Contacts/Leads/Accounts) in your Marketing Automation account from your CRM account. If you have selected multiple Campaigns to be synced from CRM to Marketing Automation, all datum/records of your Campaigns will be synced here.

 

  • oAuth - Open Authorization, it is an open authentication granting internet access to services or applications.

 

  • Object Type - is either Contact, Lead or Account. With SyncApps, you are required to choose one for each Sync Profile. Only one Object Type will be used per Sync Profile.

 

  • One-Way Sync - in one-way sync, data are copied only from a primary software (source) to a secondary software (target) in one direction, but no data are ever copied back to the primary software.

 

  • On-premise software - is a software delivery model solution that is installed and hosted within an organization’s premises, utilizing the organization’s native computing resources and requiring only a licensed copy of software from a software vendor.

 

  • Opened - a marketing metric used if the recipient opened.

 

  • Opt-outs - in general terms, opt-outs are referred to methods by which individuals can avoid receiving unsolicited service or product information, usually associated with email marketing and other direct marketing campaigns. In SyncApps, opt-outs are unsubscribed data or contacts that are already excluded from the sync.

 

  • Plug-in - a piece of software that adds features to an existing software program to give it additional functionality.

 

  • Point and Press - one of SyncApps features that enables every subscriber to manage their integration environment with simplicity.

 

  • Professional Plan - Everything for a thriving business needing unlimited data integration between their disparate systems. With 150+ integrations available, unlimited number of records, unlimited account users, sync on demand, sync scheduling (6, 12, or 24 hours), and 24/7 Support and email.

 

  • Real-Time Syncing - syncs records from software 1 and software 2, keeping the two software in sync with each other. All integrations on SyncApps platform are bidirectional data integration.

 

  • Reset Sync Process - it is a process where if you want to re-sync your data, at any time and during the next sync process, all your data between your software application will sync. Once you have updated any configuration in your Sync Profile, it is a must to do this so that the new changes will also be applied in the next sync.

 

  • Security Token - is required depending on the application you have.

 

  • Security Token Service (STS) URL - issues security tokens.

 

  • Segmentation strategy - is very useful if you want to track your customers who ordered specific products from your store. It further divides your target market into subgroups that are easier to manage.

 

  • Sent - a marketing metric used if the recipient is a constituent of the Email Marketing Campaign.

 

  • Soft Bounce - temporary errors that interrupt the sync process.

 

  • Software - collections of data or instructions.

 

  • Subscribers - people/organizations who pay for a product or services. (Client)

 

  • Sync / Integrate - is the main product of SyncApps. It is what SyncApps does with your applications.

 

  • Sync Modes - a term for direction of integration. It can be found in specific software integrations where choosing the source of direction and data flow is needed. An example of this is Email Campaign response Sync Mode which determines what types of data comes back into CRM like Campaigns, Notes, Activities, etc.

 

  • SyncNotes - are information callouts on how a specific configuration works, what's with it, or how to do something with it. Just simply hover over to SyncNotes tooltip and the information will then pop out on the right-hand side of your screen.

 

  • Sync Profile - refers to the setup of 2 available software where data from one application is synced to another application. Essentially, we call it integration.

 

  • Sync Reports /Sync Logs  - it is where you can find your Sync Profile's syncing details.

 

  • Sync Scheduling -  is a part of setting up a Sync Profile. Once arranged, SyncApps will do the syncing based on the determined schedule.

 

  • Team Lead - the only member who can control the SyncApps account, add new Team Member(s), and update subscription and billing.

 

  • Team Member(s) - Members who can access, edit, and run the sync.

 

  • Timezone - is one of the most important settings on your SyncApps Profile so you can be sure that your emails will be delivered on time.

 

  • Transport Layer Security (TLS) - formerly named as Secure Sockets Layer (SSL), TLS are cryptographic protocols widely used for online transactions and internet communications designed to provide end-to-end communications security over networks.

 

  • Trusted IP’s -  is the IP address of a computer within the corporate network that any client can access from the outside. 

 

  • Two-Way Sync - syncs records from software 1 and software 2, keeping the two software in sync with each other. All integrations on SyncApps platform are bidirectional data integration.

 

  • Unsubscribed - opted out an email Campaign

 

 

CRM

 

      • Candidate - an Object type which is only available on Bullhorn CRM.

 

      • Checkbox Field Mapping - is a feature that lets you sync any CRM Checkbox Fields on your Lead or Contact records to your Marketing Automation List/Group/Segment, available for Salesforce, Dynamic 365, and Zoho CRM.

 

      • CRM - Customer Relationship Management is an approach to manage organization’s relationships and interactions with current and potential customers. To improve customer relationships, CRM utilizes data analysis and then focus on driving sales growth and customer retention. CRM has higher precedence in SyncApps over other applications as the system of record.

 

      • CRM Campaign(s)  - a group of specific Contact/Leads/Accounts in your CRM software that is placed in a 1 List.

 

      • CRM Notes - is an open text field which automatically creates time-stamps and shows the author of the note.

 

      • CRM Tags - are unique identifiers that can be associated to your CRM records to search, sort, categorize, filter, and segment records in a more efficient way.

 

      • Custom Modules - let you organize and keep track of various aspects that help run your business.

 

      • Custom Records - automatically created by SyncApps after a sync is completed.

 

      • Federated Authentication -  supported by SyncApps for Dynamics CRM Online, federated authentication allows members of an organization to use their authentication logins or credentials to access web applications and multiple IT systems.

 

      • Formula fields - in your CRM, it can be used to source value from one object to another. While Pardot can sync with formula fields, a change to a formula field will not trigger sync.

 

      • List View - a grouping of records that is based on a determined set of criteria which displays customer specific data according to business requirements. It can be used to filter records, change record owners, delete records in bulk, and send mass emails.

 

      • Marketing Lists - used to sync Accounts (Person Accounts), Contacts, Lead, and Campaign Members to Act-On, Constant Contact, Delivra, ExactTarget, Mailvhimp, and VerticalResponse using SyncApps.

 

      • Microsoft Dynamics - a branding platform utilized by the Microsoft Company which incorporates both Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) software applications.

 

      • Microsoft Flow - without the help of developers, this cloud-based software lets users create and automate tasks and workflows across various applications and services.

 

      • NetSuite's Global Subscription Status - is a field on contact records which determines whether or not a contact can receive an email sent through NetSuite campaigns and email merge operations. It can either be Soft-Opt in or Confirmed Opt-in when performing an integration using SyncApps for NetSuite to other systems.

 

      • One-Way Sync - in one-way sync, data are copied only from a primary software (source) to a secondary software (target) in one direction, but no data are ever copied back to the primary software.

 

      • Saved Search - is a parameter of searches that records into a group and a set of criteria that meet the requirements. Saved Searches help you locate the plan you’ve made that weren’t attained before for your future reference.

 

      • SuiteCRM - or your SugarCRM that is hosted on Sugar On-Demand, is a free and open source customer relationship management (CRM) software tool.

 

      • Target lists - utilized by SugarCRM’s campaigns module as collections of organizations or individuals you want to include or exclude in the campaigns. Each of the campaigns relate to several target lists of which these target lists relate to any number and combination of accounts, contacts, leads, targets, and users.

 

      • Tearsheet - only available for Bullhorn, tearsheets are utilized to manage and organize work list of users, including the creation of a list of contacts they need to call.

 

      • Token-based authentication (TBA) - a security technique that allows users to generate secure, revocable, non-expiring tokens for integration clients such as the NetSuite Connector to use when connecting to NetSuite.

 

      • Web Forms - simplify the process of sending user information from the website to your CRM system.

 

      • Web Service URL - helps in configuring or modifying the URL being used to access the report server.

 

      • Zoho CRM Potentials - also known as Deals, it refers to the deals or number of sales opportunities made from your CRM Contacts. It is very essential for any sales organization to generate real business revenue.

 

 

Email Marketing

 

      • Autoresponder - created by your email marketing, it is a series of personalized automated emails that answers email sent to it automatically.

 

      • Campaign Response - a way to record responses from prospects or clients in Email Marketing Campaigns. It records bounces, clicks, links clicked, and opens.

 

      • Email List - an Email List is a separate list of datum (contacts/leads/accounts) in your Marketing Automation account from your CRM account. This is where your campaigns made in your CRM account will be synced accordingly into your Marketing Automation account. (Called Audiences now in Mailchimp)

 

      • Email Marketing - allows the creation of personalized and targeted messages to be sent to a group of people through the use of email. This helps in building relationships with customers.

 

      • Email Marketing Tags - allow storing of additional information about the contacts to enable sending to an even more targeted group.

 

      • Event Marketing (EventSpot) - an experiential marketing of a brand, product or service through promotional events.

 

      • Formula fields - in your CRM, it can be used to source value from one object to another. While Pardot can sync with formula fields, a change to a formula field will not trigger sync.

 

      • Mailchimp Static Segments - a saved segment type which only includes the subscribed contacts who share specific qualities. It is now called tags in Mailchimp.

 

      • Mailchimp Tags - also known as Static Segment, this feature has now become better when it comes to organizing your audience.

 

      • Marketing Automation (ESP Email Service Provider) - refers to software that provides services for Email Marketing or mailing bulk emails.

 

      • Marketing List Package Version 1.38 - to solve storage usage issues without having to recreate your Marketing Lists in Salesforce, the best practice is to delete the unneeded records using Salesforce data loader so you do not need to uninstall the package.

 

      • Marketing Lists - used to sync Accounts (Person Accounts), Contacts, Lead, and Campaign Members to Act-On, Constant Contact, Delivra, ExactTarget, Mailvhimp, and VerticalResponse using SyncApps.

 

      • Static Segments - a saved segment type which only includes the subscribed contacts who share specific qualities. It is now called tags in Mailchimp.

 

      • Webhooks - allow you to collect information about events as they happen near and in real-time. Once you provide a URL and select the type of information that you want to receive, we’ll send that data to you as the events take place. When you have a SyncApps integration with Email Marketing, then Webhooks will take effect even if you do not run sync.

 

 

Financials

 

      • Custom Records - automatically created by SyncApps after a sync is completed.

 

      • Custom Roles  - unique access configurations that contain their own set of permissions for editing or viewing data. These said permissions dictate which tasks can be completed and the pages users can see within the interface of NetSuite.

 

      • NetSuite sandbox - is an isolated test account in which you can develop and test customizations without worrying about affecting your production account.

 

      • NetSuite Sandbox 2.0 - a sandbox account but an enhanced one which provides better accessibility and performance. It enables administrators to change the Account ID to identify Sandbox from Production Roles.

 

      • Netsuite Web Services Dynamic Discovery (WS-Discovery) - to locate services, it determines a multicast discovery protocol. Once a discovery proxy is available on the network, the protocol can define the multicast suppression behavior in order to scale a large number of endpoints.

 

      • Saved Search - is a parameter of searches that records into a group and a set of criteria that meet the requirements. Saved Searches help you locate the plan you’ve made that weren’t attained before for your future reference.

 

      • Smart Lists - let users create targeted lists from the customer information they saved in Xero. This information, including the transaction history and payment status, are then used to chase invoices that were unpaid, identify those who have successfully purchased a product, create sales campaigns, and many more.

 

      • Standard Customer Form - a form which should be enabled for NetSuite role to secure Handshake SyncApps connection. It must not be disabled as it is used by SyncApps to update Handshake id field.

 

      • SuiteCloud - built to allow business analysts and technical developers to interact with NetSuite, SuiteCloud is an all-inclusive offering of application, cloud development tools, and infrastructure. It provides cloud customization and integration environment, enabling customers and software developers to make the most out of the benefits of cloud computing.

 

      • SuiteTalk - is a web services integration tool that allows NetSuite to be integrated with legacy systems and third-party applications. SyncApps then uses SuiteTalk (SOAP Web Services) to connect to NetSuite API.

 

 

eCommerce

 

      • Abandoned Cart  - eCommerce term for a user visiting a page and leaving it without completing the process.

 

      • B2B - also known as e-biz, business-to-business is the exchange of information, products or services between businesses, big or small.

 

      • CPQ (Configure Price Quote) - is a sales software used by companies to accurately and quickly generate quotes whenever there are orders. It often works with ERP and CRM programs.

 

      • eCommerce -  is the activity of buying or selling products online or over the Internet.

 

 

Support

 

      • RMA (Return Merchandise Authorization) - feature for Zendesk. How it Works: The RMA feature for our Zendesk App for NetSuite can be utilized after your Sync Profile is created because the RMA feature needs to connect to NetSuite using credentials defined in your Sync Profile from within Zendesk.

 

      • Tickets - used to ask assistance or support. Used by Zendesk for NetSuite integration.

 

We are constantly adding new terminology as we add new features that relate to software terms of the APIs we support so if you encounter a term you are curious about in your software integrations give us a shout out to our 24/7 Support team today.

 

Have more questions? Submit a request

Comments

Cazoomi Resources