MailChimp Static Segments is a type of saved segment that includes only the subscribed contacts who shared specific common qualities when you created it.
SyncApps rolled out this enhancement this 2018 to help our clients to target their specific customers without manually putting them into segments. Just set it then let SyncApps do the magic! This enhancement is very useful to CRM, Financial, and especially for eCommerce integrations.
To see how to do a Static Segment in MailChimp manually let's try:
- Head to your Lists in MailChimp and select a specific List.
- Once you have selected a specific List, tap "Manage Contacts" and "Segments" then "Create Segment".
- Set the criteria, let's say on the list you want to target a Campaign to customers with the those ending with "@gmail.com". Email Address > Ends with > @gmail.com.
- Tap Preview Segment then this will show a segment with specific contacts under that list, tap " Save as Segment. Then there you have it!
Now let's see how it works automatically to create MailChimp Static Segments with SyncApps
It is easy to now automatically create Static Segment(s) based on your CRM Marketing List(s), Tag, Saved Search(s), Tearsheet(s), Campaign(s), or even eCommerce Product(s) and Variation(s) you have set up in Step 1 of the Sync Profile. (What is a Sync Profile?)
Please note that if MailChimp user exposes Groups on the Update Profile form then SyncApps will sync to the Marketing List or Campaign if these Campaign/List to Groups have been synced prior via SyncApps.
In Step 2 of the Sync Profile, you will need to select "Use Static Segment" under the Segmentation Method option. Save and Reset Sync Process then Sync Now.
This feature is used by subscribers to overcome MailChimp's 60 Group limitation per list if using many products or categories in your system of record to sync to MailChimp.
NOTE: records in Static Segments cannot be removed automagically via SyncApps yet you can just delete them all on a regular basis in MailChimp and let Salesforce or your CRM being used to repopulate each Static Segment on your scheduled sync to have a trued up Segment for your Marketing Automation campaigns running on MailChimp.